Lyle Estill has been on the vanguard of social change for the past decade, which has placed him at the heart of the sustainability movement. Lyle is a prolific speaker and writer, and the author of Industrial Evolution, Small is Possible, Biodiesel Power and now the editor of Small Stories, Big Changes. Unflinchingly honest and compulsively readable Small Stories, Big Changes provides an intimate look at the personal experience of being a pioneer in the sustainability movement, laying bare the emotional, spiritual and financial impact of a life lived in the service of change. Activist, farmer, publisher, philosopher or entrepreneur; each writer has a unique personal tale to tell.
CDN $23.95CDN $11.95 USD $19.95USD $9.95
Buy Ebook Now
CDN $19.95CDN $12.95 USD $19.95USD $12.95
– 320 pages
6 Inches × 9 Inches (w × h)
Weight: 520 Grams
BISAC: BUSINESS & ECONOMICS / Business Ethics
Publisher: New Society Publishers
Pub. Date: 2007-06-01
How the 'Certification Revolution' is Transforming Global Corporations
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices.
NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices.
Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
- Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?
- How have NGOs gained such power and credibility?
- What are the challenges of these new modes of corporate accountability for both NGOs and corporations?
- What are the unexpected opportunities for newly accountable corporations?
Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.
You might also enjoy
New Society Publishers have decided to sell their ebooks without copy protection or DRM (Digital Rights Management) so that customers can enjoy full use of their ebook purchase. In return we expect our customers to respect this decision.
By clicking in the box below, you agree that:
- You will NOT make illegal or unauthorized copies of our ebooks.
- You will only make copies of our ebooks for backup purposes.
- You will NOT sell or give copies of our ebooks to family, friends, associates, etc., or upload to any file-sharing sites.
Our ebooks are available in PDF or EPUB format.
Please choose the correct format for your device.