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Paperback – 224 pages
6 Inches × 9 Inches (w × h)

Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
ISBN: 9780865716056
Pub. Date: 2008-07-01

About the Authors

John Ivanko

John D. Ivanko is a national speaker, writer, photographer, and ecopreneur, and innkeeper of Inn Serendipity Bed & Breakfast. Together with his wife, Lisa, John is co-author of the award-winning ECOpreneuring, as well as Farmstead Chef and Rural Renaissance. He is also the co-author and photographer for six award-winning multicultural children's books including To Be a Kid and Be My Neighbor.

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Lisa Kivirist

Lisa Kivirist is a national speaker and writer, and innkeeper of Inn Serendipity Bed & Breakfast. Together with her husband, John, Lisa is co-author of the award-winning ECOpreneuring, as well as Farmstead Chef and Rural Renaissance. Lisa is a distinguished Kellogg Food and Society Policy Fellow and a national advocate and leader for women in sustainable agriculture. She initiated and directs the Rural Women's Project of the Midwest Organic Sustainable Education Service (MOSES), an award-winning initiative providing resources and networking for women farmers and food-based entrepreneurs.

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ECOpreneuring

Putting Purpose and the Planet Before Profits

by John Ivanko & Lisa Kivirist



Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-Business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business.

ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

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