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Paperback – 224 pages
6 Inches × 9 Inches (w × h)

Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
ISBN: 9780865716056
Pub. Date: 2008-07-01

About the Authors

John Ivanko

John Ivanko is an innkeeper of the award-winning Inn Serendipity Bed & Breakfast. Together with his wife, Lisa, John is a national speaker, marketing consultant and co-author of the award-winning ECOpreneuring as well as Rural Renaissance. He is also the co-author and photographer for six award-winning multicultural children's books for the Global Fund for Children. As a freelance writer and photographer, John contributes to Urban Farm, Mother Earth News, Natural Home and E Magazine, among many others. For more information about Inn Serendipity, visit www.innserendipity.com..

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Lisa Kivirist

Lisa Kivirist is an innkeeper of the nationally recognized Inn Serendipity Bed & Breakfast, completely powered by the wind and the sun. With her husband, John, Lisa co-authored the award-winning book ECOpreneuring as well as Rural Renaissance. Lisa is a distinguished Kellogg Food and Society Policy Fellow and leading national advocate for women in sustainable agriculture. She directs the Rural Women’s Project for the Midwest Organic and Sustainable Education Service (MOSES). For more information about Inn Serendipity, visit www.innserendipity.com.

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ECOpreneuring

Putting Purpose and the Planet Before Profits

by John Ivanko & Lisa Kivirist



Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-Business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business.

ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

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