Lyle Estill has been on the vanguard of social change for the past decade, which has placed him at the heart of the sustainability movement. Lyle is a prolific speaker and writer, and the author of Industrial Evolution, Small is Possible, Biodiesel Power and now the editor of Small Stories, Big Changes. Unflinchingly honest and compulsively readable Small Stories, Big Changes provides an intimate look at the personal experience of being a pioneer in the sustainability movement, laying bare the emotional, spiritual and financial impact of a life lived in the service of change. Activist, farmer, publisher, philosopher or entrepreneur; each writer has a unique personal tale to tell.
– 224 pages
6 Inches × 9 Inches (w × h)
Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
Pub. Date: 2008-07-01
Putting Purpose and the Planet Before Profits
by John Ivanko & Lisa Kivirist
Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:
- Eco-Business basics
- Purposeful management
- Marketing in the green economy
- Running a lifestyle business.
ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.
Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.
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