Image: front cover Buy Print Book Now
  •  CDN $17.95 
  •  USD $17.95 


Buy Ebook Now
  •  CDN $17.95     CDN $11.65
  •  USD $17.95     USD $11.65

Paperback – 224 pages
6 Inches × 9 Inches (w × h)

Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
ISBN: 9780865716056
Pub. Date: 2008-07-01

About the Authors

John Ivanko

John D. Ivanko is a national speaker, writer, photographer, and ecopreneur, and innkeeper of Inn Serendipity Bed & Breakfast. Together with his wife, Lisa, John is co-author of the award-winning ECOpreneuring, as well as Farmstead Chef and Rural Renaissance. He is also the co-author and photographer for six award-winning multicultural children's books including To Be a Kid and Be My Neighbor.

view author profile

Lisa Kivirist

Lisa Kivirist is a Senior Fellow, Endowed Chair in Agricultural Systems at the Minnesota Institute for Sustainable Agriculture and a national advocate for women in sustainable agriculture. She founded and directs the Rural Women's Project of the Midwest Organic Sustainable Education Service, an award-winning initiative championing female farmers and food-based entrepreneurs.

Together with her husband, John Ivanko, Lisa is co-author of Homemade for Sale, Farmstead Chef, ECOpreneuring and Rural Renaissance. Lisa and her family run Inn Serendipity Farm and Bed & Breakfast, completely powered by the wind and sun in the rolling green hills of southern Wisconsin.

view author profile

ECOpreneuring

Putting Purpose and the Planet Before Profits

by John Ivanko & Lisa Kivirist



Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-Business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business.

ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

You might also enjoy

Homemade for Sale

Homemade for Sale

How to Set Up and Market a Food Business from Your Home Kitchen

From farm-to-fork and "Buy Local", to slow food and hand-made artisan breads, more people than ever are demanding real food made with real …

view title info
Green Careers

Green Careers

Choosing Work for a Sustainable Future

People of all ages and backgrounds are seeking work in career fields that will help save the planet, yet many people are unaware of the variety of …

view title info
Fixing Fashion

Fixing Fashion

Rethinking the Way We Make, Market and Buy Our Clothes

With sales of more than US $500 billion a year, the fashion industry is one of the most important sectors of the global economy, employing millions …

view title info
The Natural Step Story

The Natural Step Story

Seeding a Quiet Revolution

Few organizations have been as influential as The Natural Step in empoweringand inspiring people to design a more sustainable world. In The …

view title info
The Natural Step for Business

The Natural Step for Business

Wealth, Ecology and the Evolutionary Corporation

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and …

view title info

New Society Publishers have decided to sell their ebooks without copy protection or DRM (Digital Rights Management) so that customers can enjoy full use of their ebook purchase. In return we expect our customers to respect this decision.

By clicking in the box below, you agree that you will:

  • NOT make illegal or unauthorized copies of our ebooks.
  • ONLY make copies of our ebooks for backup purposes.
  • NOT sell or give copies of our ebooks to family, friends, associates, etc., or upload to any file-sharing sites.
I agree to the above terms and conditions
Our ebooks are available in PDF or EPUB format.
Please choose the correct format for your device.
Buy PDF Version