Today's blog post is an excerpt from The Econest Home, Designing & Building A Light Straw Clay House by the creators of …
– 240 pages
6 Inches × 9 Inches (w × h)
Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / General
Publisher: New Society Publishers
Pub. Date: 1999-01-01
The Natural Step for Business
Wealth, Ecology and the Evolutionary Corporation
The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
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