Image: front cover Buy Print Book Now
  •  CDN $19.95 
  •  USD $16.95 


Buy Ebook Now
  •  CDN $16.95     CDN $11.00
  •  USD $16.95     USD $11.00

Paperback – 240 pages
6 Inches × 9 Inches (w × h)

Weight: 390 Grams
BISAC: BUSINESS & ECONOMICS / General
Publisher: New Society Publishers
ISBN: 9780865713840
Pub. Date: 1999-01-01

About the Authors

Brian Nattrass

Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.

view author profile

view author profile

The Natural Step for Business

Wealth, Ecology and the Evolutionary Corporation

by Brian Nattrass & Mary Altomare



The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

You might also enjoy

The Nature of Business

The Nature of Business

Redesign for Resilience

Nature has already shown us the way to solve many human problems, from deciphering simple engineering puzzles to unlocking the mysteries of flight. …

view title info
The Next Sustainability Wave

The Next Sustainability Wave

Building Boardroom Buy-in

by Bob Willard
foreword by Hunter Lovins

The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to …

view title info
The Art of Social Enterprise

The Art of Social Enterprise

Business as if People Mattered

The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. …

view title info
Humanizing the Economy

Humanizing the Economy

Co-operatives in the Age of Capital

At the close of the twentieth century, corporate capitalism extended its reach over the globe. While its defenders argue that globalization is the …

view title info

New Society Publishers have decided to sell their ebooks without copy protection or DRM (Digital Rights Management) so that customers can enjoy full use of their ebook purchase. In return we expect our customers to respect this decision.

By clicking in the box below, you agree that you will:

  • NOT make illegal or unauthorized copies of our ebooks.
  • ONLY make copies of our ebooks for backup purposes.
  • NOT sell or give copies of our ebooks to family, friends, associates, etc., or upload to any file-sharing sites.
I agree to the above terms and conditions
Our ebooks are available in PDF or EPUB format.
Please choose the correct format for your device.
Buy PDF Version