Businesses Show Support for Cyclists - #BookaDay
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Chip Haynes, author of The Practical Cyclist:Bicycling for Real People and Wearing Smaller Shoes: Living Light on the Big Blue Marble sent us this press release about a project he is getting started in his home state of Florida - the "Cyclists Welcome Project". The idea is for business to let cyclists know they are encouraged and welcomed to ride a bike to that location by posting a sign in their shop windows - kind of a block parents for cyclists! With Bike to Work week coming up fast (dates depend on where you live), this is a great way to help promote cycling in the city.
THE CYCLISTS WELCOME PROJECT
The Goal: To plant both the idea and the incentive in the minds of public citizens and business customers that they might be able to ride their bicycles to many of their local destinations around town instead of driving their cars.
The Device: A simple green and white aluminum sign, one foot (30.48 cm) square, with the corners drilled for mounting, that says “CYCLISTS WELCOME” and features the image of a standard bicycle with upright handlebars. The sign needs to appear immediately identifiable, understandable for its content, and look official. It needs to become the uniform sign that people look for everywhere, to see if they might bring their bicycles to that destination, and be seen as confirmation that they can.
The Plan: To get this sign mounted at the front doors of as many businesses and government buildings as possible so that people see it every time they walk in, and to begin to understand that they might ride their bike to that destination, and be welcomed and encouraged to do so.
The Distribution: The sign will be produced and offered by FASTSIGNS of Clearwater, Florida (contact information below). This will allow businesses and governments all over the world to buy and display identical signs at their front doors. The sign will be translated into various languages for world-wide use, while still retaining the identifiable shape, design, wording and color.
The Price: The signs are $37.94 apiece ($40.60 with tax), and that includes free shipping within the continental U.S. For multi-sign orders and shipping outside the lower 48, ask Sara for a quote.
The Fine Print: Obviously, any business or government agency that displays the CYCLISTS WELCOME sign must, in fact, welcome bicycles and bicyclists, either by providing a professional and realistic bicycle rack at their front door, or by allowing cyclists to bring their bicycles inside with them for safe keeping. Either option is acceptable, but to offer neither is not.
The Outcome: In a perfect world, these signs would start to appear all over town, in every town world wide, on both private businesses and public buildings, resulting in more people riding their bicycles to more places, lowering traffic congestion and increasing the overall health and well-being of the community in which they appear.
The Non-Negotiable: The design of the sign itself is not open to change or negotiation. It was designed as it is for a reason, to appeal to the average citizen who is not a racing cyclist. It was designed to appear as an official designation for the building offering an official destination for all cyclists. The sign needs to be a universal constant, as much as any other road sign is seen and recognized for what it is.
For more information or to order your sign, contact:
Sara LaRock, FASTSIGNS, 2781 Gulf to Bay Blvd. Clearwater, FL 33759 Tel. (727) 797-1177 Email: 249 [at] fastsigns [dot] com or project originator. Chip Haynes at chip.haynes [at] yahoo [dot] com