Image: front cover Buy Ebook Now
  •  CDN $29.95     CDN $19.45
  •  USD $29.95     USD $19.45

Ebook – 288 pages
BISAC: BUSINESS & ECONOMICS / General
Publisher: New Society Publishers
ISBN: 9781550922974
Pub. Date: 2002-04-01

About the Authors

Brian Nattrass

Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.

view author profile

view author profile

Dancing with the Tiger (PDF)

Learning Sustainability Step by Natural Step

by Brian Nattrass & Mary Altomare



Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:
- Nike: its struggles, victories and setbacks on the road to sustainability
- Starbucks: the tension of modeling corporate responsibility with alarming growth
- CH2MHill: its gradual evolution from environmental to sustainability engineering
- Whistler: grappling with the paradox of sustainability in a high profile resort town
- as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

You might also enjoy

So You Want to Be a Modern Homesteader?

So You Want to Be a Modern Homesteader?

All the Dirt on Living the Good Life

The “look before you leap” guide to the joys and pitfalls of the rural good life.

Dreams of self-sufficiency, independence, and tranquility …

view title info
Raising Goats Naturally, 2nd Edition

Raising Goats Naturally, 2nd Edition

The Complete Guide to Milk, Meat, and More

Produce your own milk, cheese, meat, fiber, fertilizer, and more

Incorporating dairy goats into a diversified homestead can be the key to greater …

view title info
A Tiny Home to Call Your Own

A Tiny Home to Call Your Own

Living Well in Just-Right Houses

Unfetter and unclutter your life by learning how and why to transition to a tiny home 

Do you feel as though you’re living in an expensive and …

view title info
The Clean Money Revolution

The Clean Money Revolution

Reinventing Power, Purpose, and Capitalism

By 2050, $50 trillion will change hands in North America in the largest generational wealth transfer ever. It will remake the world and be the …

view title info
A Tiny Home to Call Your Own

A Tiny Home to Call Your Own

Living Well in Just-Right Houses

Unfetter and unclutter your life by learning how and why to transition to a tiny home 

Do you feel as though you’re living in an expensive and …

view title info

New Society Publishers have decided to sell their ebooks without copy protection or DRM (Digital Rights Management) so that customers can enjoy full use of their ebook purchase. In return we expect our customers to respect this decision.

By clicking in the box below, you agree that you will:

  • NOT make illegal or unauthorized copies of our ebooks.
  • ONLY make copies of our ebooks for backup purposes.
  • NOT sell or give copies of our ebooks to family, friends, associates, etc., or upload to any file-sharing sites.
I agree to the above terms and conditions
Our ebooks are available in PDF or EPUB format.
Please choose the correct format for your device.
Buy PDF Version