Image: front cover Buy Ebook Now
  •  CDN $29.95     CDN $19.45
  •  USD $29.95     USD $19.45

Ebook – 288 pages
BISAC: BUSINESS & ECONOMICS / General
Publisher: New Society Publishers
ISBN: 9781550922974
Pub. Date: 2002-04-01

About the Authors

Brian Nattrass

Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.

view author profile

view author profile

Dancing with the Tiger (PDF)

Learning Sustainability Step by Natural Step

by Brian Nattrass & Mary Altomare



Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:
- Nike: its struggles, victories and setbacks on the road to sustainability
- Starbucks: the tension of modeling corporate responsibility with alarming growth
- CH2MHill: its gradual evolution from environmental to sustainability engineering
- Whistler: grappling with the paradox of sustainability in a high profile resort town
- as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

You might also enjoy

Changemakers

Changemakers

Embracing Hope, Taking Action, and Transforming the World

With every news report, the world seems to be careening off the rails. It's all too easy to slip into despair waiting for co-opted, self-serving …

view title info
Mudgirls Manifesto

Mudgirls Manifesto

Handbuilt Homes, Handcrafted Lives

In the face of widespread burnout and a world gone crazy, how do we find things to say "yes" to, rather than a resounding "no"?

On North America's …

view title info
Climate-Wise Landscaping

Climate-Wise Landscaping

Practical Actions for a Sustainable Future

Predictions about future effects of climate change range from mild to dire — but we're already seeing warmer winters, hotter summers, and more …

view title info
Freedom to Learn

Freedom to Learn

Creating a Classroom Where Every Child Thrives

Disinterested students and behavioral problems are all too common in schools. Yet results show that behavior charts and other reward-and-punishment …

view title info
The Power Manual

The Power Manual

How to Master Complex Power Dynamics

All social relations are laden with power. Getting out from under dominant power relations and mastering power dynamics is perhaps the most essential …

view title info

New Society Publishers have decided to sell their ebooks without copy protection or DRM (Digital Rights Management) so that customers can enjoy full use of their ebook purchase. In return we expect our customers to respect this decision.

By clicking in the box below, you agree that you will:

  • NOT make illegal or unauthorized copies of our ebooks.
  • ONLY make copies of our ebooks for backup purposes.
  • NOT sell or give copies of our ebooks to family, friends, associates, etc., or upload to any file-sharing sites.
I agree to the above terms and conditions
Our ebooks are available in PDF or EPUB format.
Please choose the correct format for your device.
Buy PDF Version