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Ebook – 208 pages
BISAC: HOUSE & HOME / Cleaning & Caretaking
Publisher: New Society Publishers
ISBN: 9781550924015
Pub. Date: 2006-03-01

About the Authors

Jeffrey Hollender

Jeffrey Hollender is President of Seventh Generation, Inc., the leading brand of natural household products, and author of the bestseller How To Make the World a Better Place. He speaks on social and environmental responsibility worldwide.

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Geoff Davis

Geoff Davis is a freelance writer and editor of Seventh Generation's consumer newsletter Non-Toxic Times.

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Meika Hollender

Meika Hollender is an author who specializes in personal care products.

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Reed Doyle

Reed Doyle collaborated with renowned green chemist and visionary Michael Braungart of McDonough Braungart Design Chemistry and served as a research fellow at Rocky Mountain Institute, prior to joining the product development team at Seventh Generation.

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Naturally Clean (PDF)

The Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning

by Jeffrey Hollender, Geoff Davis
with Meika Hollender & Reed Doyle



Compelling evidence links the chemicals in household products to cancer, asthma, allergies, multiple chemical sensitivity syndrome -- also known as environmental illness -- hormonal disruption, reproductive and developmental disorders, and other conditions. Yet cleaning products are exempt from the full ingredient disclosure on product labels as required for food and personal care products and enter the marketplace with little or no testing for potential health risks.

Naturally Clean explains the dangers of traditional cleaners and provides illuminating statistics that illustrate how the chemicals found in almost every home are known or likely to cause a host of serious health problems. The book's easy-to-understand introduction discusses basic household chemistry, concepts of toxicity and types of toxic exposure, and the difference between natural, organic, and synthetic chemicals.

A Room by Room Guide provides tips for:

  • a healthier kitchen
  • keeping your bedrooms safe
  • mold, mildew and soap scum: spotless bathrooms, and
  • special precautions for cleaning children's rooms.

Naturally Clean also features a comprehensive Product Selection Guide that analyses over 300 natural and traditional cleaners: everything from laundry products through oven cleaners, disinfectants, spot removers, carpet cleaners and bathroom cleaners. This handy, easy-to-use reference rates the household cleaning products found on the shelves of natural food and grocery stores providing Seventh Generation's pick of your healthiest and safest options. A resource guide tells readers where to find additional information, and an at-a-glance glossary helps understand key terms.

Royalties from the sale of Naturally Clean will benefit Healthy Child Healthy World (www.healthychild.org) in their efforts to educate parents about environmental toxins that can affect children’s health.

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