It's Show Time!

by: EJ on 03/24/2010
Posted in: Activism

Three days, 1 hour, 10 minutes and 50, no, 49 seconds remaining until Earth Hour 2010. On Saturday March 27th at 8:30pm, cities and communities across the globe will be turning out their lights in what is hoped will be the greatest show of action against climate change the world has ever seen.

Earth Hour " originated in Sydney, Australia with the World Wildlife Fund and Leo Burnett advertising agency. Leo Burnett's brief was to develop a campaign to tackle Climate Change by focusing on positive personal action. On the 31st of March, 2007, the inaugural Earth Hour was held in Sydney Australia from 7.30pm to 8.30pm, 2.2 million Sydneysiders and 2,100 businesses participated. Since then, Earth Hour " has grown into a movement embraced by hundreds of millions of people around the world who show their support for action on climate change by turning off their lights for one hour.

The resources at Earth Hour are excellent and easily accessible to everyone. Will you plan an event for your city, community, neighbourhood, home? Let us know what you will be doing March 27th in the comments below.


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