Will You Change Just For the Fun of It?

by: EJ on 09/17/2010
Posted in: Sustainable Living

All too often, we try to convince people to change present behaviors by painting a picture full of doom and gloom. Yes, there is a lot of bad news out there and we do have to get motivated but maybe we should consider a in change tactics. How about making change fun?

The Fun Theory is doing just that. Their theory is that something as simple as fun is the easiest way to change people's behavior. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better. They recently held a competition asking for ideas of fun ways to motivate change. You can see all the winners and the entries on the Fun Theory website but here is one of my favorites.

But will this inspire lasting change or are people just motivated by the novelty factor that will eventually wear off? What does cause true and lasting change? How can you encourage and support people to adopt the behavior changes needed to move towards more sustainable living?

Doug Mackenzie-Mohr, author of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing , is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. New Society Publishers will be releasing the third edition of the this best-selling book early in 2011. You can pre-order your copy now and receive 20% off.

Book Title Here


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