Bob Willard's "The Sustainability Advantage" Best of the Best

by: EJ on 03/19/2012
Posted in: Awards

Bob Willard, author of the newly released The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line - Tenth Anniversary Edition, has a lot to celebrate.  Last fall, he was inducted into the Sustainability Professionals Hall of Fame.  Now, his company, The Sustainability Advantage, has been listed in the top 10% of more than 500 Certified B Corporations considered to be "Best for the World".

B Lab, a nonprofit organization, certifies B Corporations the same way TransFair certifies Fair Trade coffee or USGBC certifies LEED buildings.  In one of the most comprehensive and independent assessments of overall corporate impact, Bob Willard received the award for Best for Overall Impact - less than 10 Employees.

“These companies are leading a global movement to redefine success in business,” said Jay Coen Gilbert, co-founder of B Lab, the nonprofit organization that certifies B Corporations and governs the independent third party standard used to generate the comparable assessment of corporate impact. “These companies are the best in the world at being the best for the world.”

The Sustainability Advantage has a two-fold mission; to inspire business leaders to integrate sustainability strategies into company strategies, and to provide useful resources for an army of sustainability champions to accelerate the transformation toward a sustainable global society.

With the newly revised and updated tenth anniversary edition of The New Sustainability Advantage  now off press, Bob Willard is full of enthusiasm.  Writing from the recent Globe conference in Vancouver, he says:

"This has been a great week. The book is released and looks great. The ebook is available. My web site is now updated to link to the New Society Publishers site for both the printed and e-book versions. The new, open source, free worksheets that are companions to The New Sustainability Advantage  are now downloadable from my web site. The interactive, slider-enabled Dashboard version of the worksheets is available on my web site along with its orientation video. The new Slides that contain slides about the new book are available from my web site to subscribers. All’s right with the world. I head home early tomorrow morning, with a renewed sense of energized urgency to get on with the necessary transformation to a much more sustainable society and model of business. Fun."

Order your copy of the The New Sustainability Advantage  today and visit Bob Willard's site to access free downloadable sustainability tools.



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