Align your Giving with Your Values with the Help of The Better World Shopping Guide

by: Sara on 11/30/2017


In yesterday’s blog I shared my goal to try to stop my obsessive holiday shopping ways and to align my gift giving with my values. So, the first on my list of gifts that make a difference has to be The Better World Shopping Guide: Every Dollar Makes a Difference by Ellis Jones.

This pocket guide not only makes a good gift for the socially minded on your list, but is also a lifesaver for the rest of the shopping on your list when trying to avoid giving money to corporations only interested in the bottom line.

Now in its sixth edition, The Better World Shopping Guide  continues to be the gold standard for socially and

Top 20

environmentallyresponsible consumers. This comprehensive resource rates every product on the shelf from A to F so you can quickly tell the "good guys" from the "bad guys" - turning your shopping list into a powerful tool to change the world.

The companies in the book are ranked on their performance when it comes to: human rights, the environment, animal protection, community involvement, and social justice.

According to Jones, "trillions of dollars circulate in the global economy, driven primarily by consumers. These are our dollars that are shaping the fate of this world, and we must begin taking responsibility for their collective impact. Dollars (like votes) add up very quickly and can lead to powerful changes in both the short and long term."

Small enough to fit in a back pocket -- or an obsessively planned stocking -- The Better World Shopping Guide helps you reward companies who are doing good and penalize those involved in destructive activities.

And it, and all other New Society titles, are 50% off until December 12th when you order online at and enter the code GIFT50 at checkout.


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