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Ebook – 224 pages
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
ISBN: 9781550923636
Pub. Date: 2008-07-01

About the Authors

John Ivanko

John D. Ivanko is a national speaker, writer, photographer, and ecopreneur, and innkeeper of Inn Serendipity Bed & Breakfast. Together with his wife, Lisa, John is co-author of the award-winning ECOpreneuring, as well as Farmstead Chef and Rural Renaissance. He is also the co-author and photographer for six award-winning multicultural children's books including To Be a Kid and Be My Neighbor.

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Lisa Kivirist

Lisa Kivirist is a Senior Fellow, Endowed Chair in Agricultural Systems at the Minnesota Institute for Sustainable Agriculture and a national advocate for women in sustainable agriculture. She founded and directs the Rural Women's Project of the Midwest Organic Sustainable Education Service, an award-winning initiative championing female farmers and food-based entrepreneurs.

Together with her husband, John Ivanko, Lisa is co-author of Homemade for Sale, Farmstead Chef, ECOpreneuring and Rural Renaissance. Lisa and her family run Inn Serendipity Farm and Bed & Breakfast, completely powered by the wind and sun in the rolling green hills of southern Wisconsin.

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ECOpreneuring (PDF)

Putting Purpose and the Planet Before Profits

by John Ivanko & Lisa Kivirist



Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-Business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business.

ECOpreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

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