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Ebook – 240 pages
BISAC: BUSINESS & ECONOMICS / General
Publisher: New Society Publishers
ISBN: 9781550923995
Pub. Date: 1999-01-01

About the Authors

Brian Nattrass

Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.

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The Natural Step for Business (PDF)

Wealth, Ecology and the Evolutionary Corporation

by Brian Nattrass & Mary Altomare



The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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